MySQL & Tableau Project

Customer engagement analysis is an essential process for any forward-thinking business seeking to foster stronger connections with its clientele. In today’s digital age, where customers have more options and higher expectations than ever before, understanding how your audience interacts with your products or services is crucial.
For a learning platform company, such analysis is not only insightful but can also be transformative, as it allows you to delve deep into the patterns and behaviors of your users.

Here, I have explained the significance of customer engagement analysis, shedding light on how it can be a pivotal tool for your learning platform company’s growth and success.

• Number of engaged students?
• Difference between free & pay plans?
• Engagement changing with time?
• Marketing campaign effects?
• How long do students stay engaged?
• Difference between free & paid plan students?
• What is the Average number of Minutes students watched in free and paid plans?
• What is the average subscription duration?
• Which is the most watched and enjoyed course on the platform?
• Number of exams taken?
• What is the exam success rate?
• Number of certificates issued from different types?
• Fraction of students that complete a career track?

• Retrieve relevant data from the database using SQL
• Build the dashboard by using Tableau
• Interpret the data (Content Consumption)
• Interpret the data (Course Engagement)